Blog

Dec

15

How product managers can build rapport with engineers

One of the most difficult aspect of building successful products is communication and decision making across and within teams. These communication challenges are most pronounced between product managers and engineers. Given the politics, bureaucracy, and cross-departmental communication challenges of a large company, how do you make it so that product decisions aren’t interpreted by engineers as meaningless busywork?
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Dec

01

Focus on the User

How are some companies able to continuously produce winning products? What's their secret? Our research and experience show that it has to do with adapting to the rapidly evolving mindset of consumers, but it's not as simple as generating user feedback before building products.
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Nov

01

Putting user insights into context

When trying to apply what has worked well for others, many product teams end up dogmatically following instead of contextualizing for their specific case. It is rare for best practices to be universally applicable in all contexts and scenarios. Rather than focusing on what other people are doing in a vacuum, instead seek to understand and implement the principles and methodologies that led to those outcomes.
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Oct

15

Why Enterprise Product Managers Should Choose MVEs Over MVPs

Lean methods are tempting to large organizations. The concept that product owners should shorten iteration cycles to optimize learning and minimize waste is certainly a valuable one. But when Steve Blank and Eric Ries put forth the now world-renowned build-measure-learn model, they did not frame it for the context of enterprise product management.
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