OptimizeIQ uses our proprietary data-driven methods for understanding user behavior to design intuitive and effective user experiences for digital applications. Through robust testing, measuring, and prototyping, we develop reliable UX concepts for desktop and mobile use cases.
Unlike a traditional design agency, we focus on the measurable effectiveness of user experiences. We start by understanding the strategic and tactical objectives of your application to ensure all work has clear goals and success metrics in place. From there, we test and measure concepts with target users alongside competitive or comparable existing experiences to hone and refine concepts for optimal effectiveness
Our user experience expertise is in mobile and desktop applications, marketing funnels, enterprise software, and ecommerce websites.We have UX clients across industries, including media/entertainment, financial services, healthcare, CPG, and mobile games.