EMPOWERING PRODUCT, MARKETING & SALES TEAMS
Our expertise is in data-driven decision making, based on analysis, experimentation and insights. If you are looking to improve how your team makes decisions through data, we’d love to chat.
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Product Teams
We help product teams to understand their users and improve product outcomes. From user research to prototyping and data analysis, we provide a comprehensive assessment of the product ecosystem.
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Marketing Teams
Robust experimentation and optimized conversion funnels ensure customers are acquired effectively and profitably. We support every component of digital marketing, including asset creation and active campaign management.
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Sales Teams
Our proprietary customer modeling techniques help enterprise sales teams to achieve sustainable revenue growth over time. Across industries, we’ve successfully helped sales organizations surpass revenue expectations with our strategies and techniques.
OUR SERVICES
We offer select clients a variety of professional services to enable data-driven decision making for product, marketing, and sales teams. The majority of our services engagements falls into six main areas:
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CONVERSION OPTIMIZATION
Measure and constantly improve your customer acquisition channels.
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DATA & ANALYTICS CONSULTING
From auditing data collection strategies to implementing business intelligence solutions.
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DATA-DRIVEN SALES
Build predictable revenue processes through experimentation and data collection.
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USER RESEARCH
Comprehensive user studies and surveys provide a complete understanding of your users and customers.
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UX DESIGN
We build user experiences for digital products in a unique way: data-first.
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CUSTOM PRODUCT DEPLOYMENTS
Our data integration and predictive analytics tools can be deployed as a custom solution.
Latest Blog Posts
We publish fresh content regularly on the topics of data, user experience, technology and startups. If you’re interested in being a guest contributor, please contact us.
Top 3 Types of Onboarding Users
- June 1, 2016
- by Dylan Dullea
- in General
Different ways of paying for users
- May 26, 2016
- by Rishi Sethi
- in General
UX Breakdown: TED Talks
- May 25, 2016
- by Dylan Dullea
- in General
A deeper look at where to acquire “quality” users
- May 19, 2016
- by Rishi Sethi
- in General
10 Essentials to Growing Your Business Online
- March 1, 2016
- by Michael Bamberger
- in General
How to make your team love experimenting
- February 15, 2016
- by Michael Bamberger
- in General
5 Things Every Company Should Know About Inbound Marketing
- February 1, 2016
- by Michael Bamberger
- in General
3 tips for overcoming the fact that you are not Steve Jobs
- January 18, 2016
- by Michael Bamberger
- in General
7 common pitfalls of user tests and product concept experiments
- January 7, 2016
- by Michael Bamberger
- in General
How product managers can build rapport with engineers
- December 15, 2015
- by Michael Bamberger
- in General
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ACROSS INDUSTRIES
We have worked with clients across industries, including media, entertainment, financial services, healthcare, pharmaceuticals, CPG, professional services, and gaming.
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FROM START-UPS TO FORTUNE 50
While we mostly work with large organizations, we have developed service offerings and pricing that enable us to work with companies of all sizes.
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TRUE PARTNERS
We see all of our clients as partners. We are always looking for long-term, mutual relationships where we can add substantial value over time.
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BUILT ON PRINCIPLES
We are committed to honesty, transparency, and humility. These foundational principles ensure we are always looking out for the best interests of our stakeholders and are continually aligned with our clients.
About OptimizeIQ
Since our founding in 2013, we have helped dozens of clients across industries to build great products, understand their users, and make decisions that help them to outperform the competition. Whether working with a startup or Fortune 50 company, we apply the same principles and methods to constantly deliver.
Our core principles are simple: challenge all your assumptions, always be experimenting, and strive for constant improvement. We believe perfection is a process, not an endpoint. This enables us to help our clients continually execute more effectively over time. This is why over 90% of our clients sign on for full time retainers or return for second projects.
If you’re interested in a partner to help grow your business, we’d love to chat.