About Us

Trusted Data and Research Partners Across Industries

Founded in 2013, OptimizeIQ is a technology-enabled services firm headquartered in New York City. We focus on long-term, deeply embedded partnerships with our client companies to help them find and exploit product and revenue opportunities through data and research.

Originally launched as Simplify Digital, our philosophy has always been to make execution easy for our clients. We seek to apply our expertise to augment your team’s core competencies so you can focus on what you do best while we handle the heavy lifting for data and research operations.

Our team is comprised of analysts, engineers, product managers, marketers and researchers located around the world. We deploy our resources in a custom way for each client to enable capabilities that are flexible as your needs evolve.

OptimizeIQ helps product and marketing teams maximize the value of your data through our proprietary user modeling, research, and analysis strategies. We work with large and mid-sized organizations to use our user-centric data expertise to define and exploit opportunities.

The OptimizeIQ venture team partners with startup founders to deeply embed our expertise in product and revenue development to help define and scale nascent opportunities. We invest capital, time, and resources to support our venture partners.


What Clients Say