User Research

User Research

User testing sessions and collecting survey data can often provide deeper and more meaningful insight than other data sources. Using proprietary methodologies and a vetted toolkit, we have the best-in-class capabilities to run both rapid online user tests and more robust in-person sessions to paint a meaningful picture of your users or customers.

OptimizeIQ Provides Rapid & Reliable User Research

Our proprietary user research methodologies enable robust and comprehensive understanding of target users or customers, resulting in actionable insights to inform product, marketing, and sales decisions. Compared to traditional research companies, we are able to run user research projects at a fraction of the cost and less than ⅓ of the typical timing.


  • Save time through our rapid collection of data, easily syncing with your development or launch timelines
  • Save money compared to traditional research companies
  • Reliable and robust methodology, having been refined with dozens of companies across industries
  • User research experts collaborating and consulting with your team to ensure your objectives are met every step of the way


  • Quantitative survey data
  • Qualitative user testing session data
  • Summarized insights of actionable items to inform product/marketing/sales decisions
  • Defined user personas built on OptimizeIQ’s user modeling profiles
  • Recommendations for production environment data to refine and substantiate findings

Ideal Projects

Our research expertise is in mobile and desktop applications, marketing campaigns, sales campaigns, and general user discovery. We can help to define product opportunities to achieve product/market fit, as well as refine sales/marketing campaigns to ensure maximum effectiveness. We have completed user research projects across industries, including media/entertainment, financial services, healthcare, CPG, and mobile games.

icon-2Typical Project Cost:
icon-2Typical Duration:
2-4 weeks

Get in Touch

If you’re looking for a partner to supercharge your business, let’s chat.