On January 18, 2016
In General
By Michael Bamberger

There’s no shortage of rationalizations for product teams that want to avoid implementing a robust strategy for generating user insight early and often. From regulatory restrictions to limited time and resources, I’ve heard them all. But one excuse in particular that strikes me is the reference to organizations that innovate successfully without presumably involving user feedback. Apple is the classic example.

07

7 common pitfalls of user tests and product concept experiments

On January 7, 2016
In General
By Michael Bamberger

When it comes to user testing and validating product concepts, it can be all-too-easy to run into stumbling blocks and derive false conclusions from a lot of well-intended hard work. Fortunately, keeping your tests on track and providing real user insight can be accomplished with a well-defined, iterative process.

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Jan

18

3 tips for overcoming the fact that you are not Steve Jobs

Jan

07

7 common pitfalls of user tests and product concept experiments