Blog

May

26

Different ways of paying for users

Advertisers have a number of different ways of paying for paid media campaigns. We’ll discuss 5 here: CPM. Cost per thousand impressions. Quite simply, you are billed based on the number of times your ad is shown. If the publisher is billing at $5 per thousand impressions and your ad is shown 5000 times then you […]
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May

25

UX Breakdown: TED Talks

    TED Talks are “influential videos from expert speakers on education, business, science, tech and creativity.” Their mobile app is a platform for people to watch, download and share TED’s videos. This is a look into how that app functions for users and includes recommendations and observations to the user experience that can help with […]
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May

19

A deeper look at where to acquire “quality” users

The Growth Continuum One of the most common mistakes we see our clients making is assuming that users acquired from different channels will engage with your product equally. If you are launching a product, your first users are almost always your friends and family. Since they personally know you, they will use your product extensively. […]
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