Blog

Jun

01

Top 3 Types of Onboarding Users

My rule to live by for registration and onboarding is “the shorter the better”. Users have to get something out of each step of the registration process for it to be useful, and if they feel like they are being given unnecessary steps to take they will bounce fast. Quick and easy, only clicking 2 […]
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May

26

Different ways of paying for users

Advertisers have a number of different ways of paying for paid media campaigns. We’ll discuss 5 here: CPM. Cost per thousand impressions. Quite simply, you are billed based on the number of times your ad is shown. If the publisher is billing at $5 per thousand impressions and your ad is shown 5000 times then you […]
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May

25

UX Breakdown: TED Talks

    TED Talks are “influential videos from expert speakers on education, business, science, tech and creativity.” Their mobile app is a platform for people to watch, download and share TED’s videos. This is a look into how that app functions for users and includes recommendations and observations to the user experience that can help with […]
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May

19

A deeper look at where to acquire “quality” users

The Growth Continuum One of the most common mistakes we see our clients making is assuming that users acquired from different channels will engage with your product equally. If you are launching a product, your first users are almost always your friends and family. Since they personally know you, they will use your product extensively. […]
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Mar

01

10 Essentials to Growing Your Business Online

Just because you build it, it doesn’t mean they’ll come. When it comes to growing your business online, it’s important to remember that launching your website is just one component of a successful digital strategy. A comprehensive approach to your digital marketing initiatives is the surest way to get a return on your digital investment.
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Feb

01

5 Things Every Company Should Know About Inbound Marketing

In the age of email, social media and search engines, intelligently connecting with your target audience is more important than ever. The businesses that are most effective at communicating with their potential customers in the digital age have mastered the concepts of inbound marketing: attracting customers to you by talking about what’s important to them.
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Jan

18

3 tips for overcoming the fact that you are not Steve Jobs

There’s no shortage of rationalizations for product teams that want to avoid implementing a robust strategy for generating user insight early and often. From regulatory restrictions to limited time and resources, I’ve heard them all. But one excuse in particular that strikes me is the reference to organizations that innovate successfully without presumably involving user feedback. Apple is the classic example.
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