Typical Project Cost:$15,000-$50,000+
Typical Duration:1-3 months
User Experience Design
OptimizeIQ uses our proprietary data-driven methods for understanding user behavior to design intuitive and effective user experiences for digital applications. Through robust testing, measuring, and prototyping, we develop reliable UX concepts for desktop and mobile use cases.
The OptimizeIQ User Experience Design Process
Unlike a traditional design agency, we focus on the measurable effectiveness of user experiences. We start by understanding the strategic and tactical objectives of your application to ensure all work has clear goals and success metrics in place. From there, we test and measure concepts with target users alongside competitive or comparable existing experiences to hone and refine concepts for optimal effectiveness
Benefits
- Rapid iteration through testing ensures UX concepts are vetted and refined to achieve desired objectives
- Data-driven methodologies create clarity around decision-making and product design direction
- Save time by iterating in advance prior to product development
- Save money by sending clear project scope with defined deliverables to user interface designers
- Reduce risk by eliminating the guesswork that goes into UX
- Get your team on the same page by including data with design decisions
Deliverables
- Comprehensive user flow diagrams
- Conversion and user funnel visualizations
- High-fidelity wireframes
- User research sessions with qualitative & quantitative data
- Competitive/comparative overview summary
- Clickable wireframe prototypes
- Data collection strategy for production environment validation
Ideal Projects
Our user experience expertise is in mobile and desktop applications, marketing funnels, enterprise software, and ecommerce websites.We have UX clients across industries, including media/entertainment, financial services, healthcare, CPG, and mobile games.
Typical Project Cost:$15,000-$50,000+
Typical Duration:1-3 months